A Black male model
Woman hands
A chair
A Black male model
Woman hands
A chair
A black female model
A female model
Perfumes
A black female model
A female model
Perfumes

chide

chide

In a world where clothing is often mass-produced and forgettable... CHIDE emerged
In a world where clothing is often mass-produced and forgettable... CHIDE emerged
from a simple yet powerful belief — fashion should be more than fabric; it should be identity.
from a simple yet powerful belief — fashion should be more than fabric; it should be identity.

Who We Are

Who We Are

Rooted in Nigeria’s rich culture and craftsmanship, CHIDE is more than just a brand; it’s a movement that fuses tradition with modernity, individuality with unity, and storytelling with style. From the boardrooms of corporate giants to the vibrant streets of Lagos, from heritage festivals to exclusive fashion houses, CHIDE ensures that every piece carries purpose, prestige, and personality.

outside of an apartment
outside of an apartment
a female model
a female model
a woman wearing a hat
a woman wearing a hat

NEW COLLECTION

NEW COLLECTION

A showcase of our latest creations — Lime green, a shade deeply connected to nature, symbolizes renewal, balance, and vitality. This color reflects CHIDE’s dedication to sustainability, longevity, and a fresh perspective in the fashion industry. It embodies the brand’s commitment to growth—both in craftsmanship and in its impact on customers.

OUR WARDROBE

OUR WARDROBE

1. EsTeam

Precision Knit Polo
EsTeam Blazer 2.0
Midweek Layer Jacket
CommuteFlex Trousers
Clarity Oxford Shirt
ModTone Laptop Tote

1. EsTeam

Precision Knit Polo
EsTeam Blazer 2.0
Midweek Layer Jacket
CommuteFlex Trousers
Clarity Oxford Shirt
ModTone Laptop Tote

2. Heritage

AsoKnit Fusion Shirt
Royal Script Cap
Threaded Identity Scarf
Ember Agbada Set
Heritage Soul Jacket
Omo Naija Weekender Bag

2. Heritage

AsoKnit Fusion Shirt
Royal Script Cap
Threaded Identity Scarf
Ember Agbada Set
Heritage Soul Jacket
Omo Naija Weekender Bag

3. Primal

GraffLogo Hoodie
NoiseVest Puffer
Raw Edge Denim Jacket
Primal Cargo Joggers
Concrete Jungle Tee
InkDrip Sneakers

3. Primal

GraffLogo Hoodie
NoiseVest Puffer
Raw Edge Denim Jacket
Primal Cargo Joggers
Concrete Jungle Tee
InkDrip Sneakers

4. EverWear

Daily Cut Trousers
EverLayer Hoodie
Mono Jacket
Signature Box Tee
365 Ribbed Tank
Elemental Cap

4. EverWear

Daily Cut Trousers
EverLayer Hoodie
Mono Jacket
Signature Box Tee
365 Ribbed Tank
Elemental Cap

5. Craft

Hand-Stitched Overshirt
Artisan Leather Derby
Velvet Fusion Trousers
Bespoke Utility Blazer
Stitched Story Kimono Coat
Collector’s Holdall

5. Craft

Hand-Stitched Overshirt
Artisan Leather Derby
Velvet Fusion Trousers
Bespoke Utility Blazer
Stitched Story Kimono Coat
Collector’s Holdall

What they said

What they said

IDENTITY-DRIVEN

IDENTITY-DRIVEN

MODERN FASHION

MODERN FASHION

  • a woman wearing headphone
  • a woman holding a red flower
  • a woman with flowers
  • a black female model
  • a woman holding an apple
  • a black male model
  • a woman wearing headphone
  • a woman holding a red flower
  • a woman with flowers
  • a black female model
  • a woman holding an apple
  • a black male model